One of the products I offer as Marathon GIS is a custom souvenir map for race courses. These maps are fun to make, but also provide race participants a unique memento of their running endeavor or adventure. I tend to either sell them myself as an on-site vendor, or sell the reproduction rights to the race director and turn over sales and profits to the race itself. Several race directors have taken me up on this and generated additional revenue through map sales. It’s win-win.
I have found that souvenir maps for relay courses sell particularly well. After 24 hours and 200 miles of running, it’s a great commemorative souvenir to show everyone where race went and how much elevation gain and loss there was. My latest set of souvenir maps are for the upcoming Relay del Sol (March 30-31).
The Del Sol course starts in Wickenburg, and then traverses around to the north and the east of the Phoenix metro area. It then finishes in Scottsdale. This 36-leg relay is 187 miles long, and features some outstanding desert running.
I am selling two different souvenir maps for this race:
- A smaller, 11″x17″ map printed on a glossy cover stock.
- A larger 24″x36″ wall map printed on coated paper.

The main difference between the two besides size is that the larger map has a transparent aerial photo overlay, which looks pretty cool. The scale of the 11×17 map is too small for this.
Both base maps were created in ArcMap 9.2 and then exported to PDF. I then opened up the PDF in Adobe Illustrator CS2 and added some finishing cartographic touches, such as labeling exchanges with specialized fonts, adding the Ragnar Relay logo as a transparent layer underneath the GIS layers (roads, course route, labeling, etc.), and adding a subtle drop shadow to the course route itself to give it some depth and emphasis. I was pleased with the final look of these effects.
The profile was created by pasting over an Excel graph to Illustrator, and then letting the Illustrator tools make it look pretty. I added some blues to this profile to “cool down” the map a little and invoke thoughts of blue sky in the desert.
Photoshop was also used for a few tasks, most notably clipping out the white background that resulted from exporting the Arizona overview map from ArcMap. The final layout was assembled in Adobe InDesign, which is a really great tool for tasks like this.
In all, the maps were a good project to show (and learn) how ArcMap, Illustrator, Photoshop, and InDesign can work together in tandem to create a final cartographic product superior to that of using any of these programs alone.
The 11×17 map will be sold for $8 and the 24×36 wall map will be sold for $15. See my Marathon GIS Store for details.
There’s been some interesting discussion on the Tinman Forum (

I don’t know about everyone else, but I’m getting a little tired of racing every other week. For me, the 
